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4 things you need to make your ads work

4 things you need to make your ads work

After working with many small and medium-sized businesses, I’ve observed considerable differences in their results. I wondered what makes online advertising work extremely well for some companies, while it works less well for others.   First of all, I...
5 mistakes to avoid in Facebook advertising

5 mistakes to avoid in Facebook advertising

Today, Facebook advertising is an essential channel for many companies, allowing them to reach their target customers in an efficient and affordable way (for most of them). In particular, this channel is often less expensive than Google’s, which is why many...
Five Must-Read Marketing Books

Five Must-Read Marketing Books

There are two things that I particularly love in life: reading and marketing. This leads me today to share with you the best books I have read in the field of marketing. They made me question myself and sometimes changed my perception of marketing. I also invite you...
How to optimize your website

How to optimize your website

Today and even more with Covid-19, almost all businesses must have a website. That allows your potential customers to learn more about your products and services, to stay updated concerning your new products without even having to show up to your store, see what...
5 tips to increase your productivity

5 tips to increase your productivity

When I started as a freelance in web marketing, I had to work on my productivity. With the Covid growing quickly, my schedule was turned upside down and I had to learn to be very productive while working 100% at home. It prompted me to revise my priorities and the way...