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5 tips to increase your productivity

5 tips to increase your productivity

When I started as a freelance in web marketing, I had to work on my productivity. With the Covid growing quickly, my schedule was turned upside down and I had to learn to be very productive while working 100% at home. It prompted me to revise my priorities and the way...
What is SEO, SEM and SMM?

What is SEO, SEM and SMM?

If you’re new to web or digital marketing, you’ve probably heard the terms SEO, SEM and SMM. It’s normal if you find them confusing at the beginning, but it’s essential to distinguish them well, since these terms are enormously commom in web. I...
How to choose your advertising channels?

How to choose your advertising channels?

When we begin with paid advertising, we have several choices of channels: Facebook (Instagram), Google, Bing, Pinterest, LinkedIn and many more. In addition, we are on a limited budget and that’s why our choice of channel(s) should be made strategically.  ...
10 tips to optimize your Google Ads results

10 tips to optimize your Google Ads results

Today I’d like to talk to you about one of the biggest mistakes people make in search advertising (Google Ads and Bing Ads). It’s to not optimize your Google Ads campaigns frequently. There is no doubt that this type of advertising can have a huge impact on your...